In my ten plus years of teaching yoga, I have taught in many different places. Boulder has by far been the most difficult in which to build a following. I must say though, over the five years being in Boulder I have managed to build and sustain a mighty Saturday class that pulls about twenty five to thirty five students on any given week. I feel like this is a huge achievement in this town. NOT because of the number but because of the number of regulars. People have a plethora of great classes to choose from along with teachers who are considered institutions in this community. So if you get people coming back for more, its good thing.
I would say I see about four or five new people to me in class each time. The vast majority though come like its church/synagogue etc. They come every single week. Frankly that makes me so proud.
When I love something I devote myself to it or that person fully. I might take a long time to warm up but once you have me, I am yours. Similarly, I might be an acquired taste, but it seems once people get over the brashness, the blunt truth-ness, the outrageousness, and intense social awkwardness they realize I am alright after all.
I am a student who believes in resonance. I believe in the power of learning through being with and hanging out with. So for me to have helped build a crew of people, who express their devotion by getting out of bed come rain, shine, hot or freezing temps, this is a high achievement.
I share this not to boast but rather to say that what I wish studios and teachers looked at more closely was retention and attrition. The student who has ten students might seem low on the list. But, if eight of those people come each time, that’s really great. It is worth a whole lot. If you have someone pulling twenty or sixty people but they loose them quickly or have a low ratio of retention and thats your goal, maybe its time to reassess. if your aim is pure numbers. If your aim is to introduce as many people to yoga as you possibly can then retention will not matter as much. In fact, new student ratios will be more valid.
I want us to consider deeply what we want as teachers and studio owners and whom we are teaching to and what our aims actually are.
My aim has always been to build a community, to collect a tribe, to form a movement. I used to be really shy about this because I felt like it was ostentatious and who the hell would want to be part of the group? But more and more I am celebrating that deep knowing in my bones, blood and cells that my aim actually is in reinventing modern yoga and psychology culture to encompass the old and create the never before seen. As you can probably tell by now, I am not so shy about it anymore. That is all a little off topic.
The point here is the need to make our goals measurable with appropriate standards.
My goal is not numbers. My goal is quality of numbers. So why should I be assessed by amount of people? The instrument for measuring success towards my goal should be retention should it not?
Furthermore, if someone is teacher-shopping they will still reap tremendous benefit from my class. But the person who is looking for depth and breadth and someone to follow through with, then they really see great benefit in my class. My Saturday classes are each individually unique and make sense unto themselves. You could come once, have a nice schvitz, learn a few things and never come back. When you come over time though, you get a sense of the deeper current of my 'body of work'. My teachings are a little more time-release if you will.
So again, the assessment tool for success should be appropriate. Like are people emailing from years ago that something made sense to them finally? If so great! That’s a measure of success. Do I pay particular attention to the comments that are highly polarized like “I LOVE your class” or “That was just completely inappropriate”. Well, no. do I notice when you show, week after week, month after month. Yes.
So the long and short of it is I suppose, what are your goals? What is your aim? Who you are serving? Is your assessment tool valid?
It is like Einstein said: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Every teacher has their genius and every studio has its sense of purpose. But if we rate them based on attributes that have no meaning and bearing on them, they will always fail. I was taught yoga was a way to unlock, celebrate and express my genius. So why hold myself and ourselves to standards that perpetuate neurosis, psychosis, and falseness?